Understand what the evolving consumer intent and content creation trends mean for your business, digital marketing strategies and campaign planning.

In-store promotions drive older consumers to buy new alcohol

Almost 30% of those aged 65+ report that they discover new alcohol brands thanks to deals or promotions at their local store

Source: UK (N=556), Nano Interactive Panel Research, September 2023​.

Social media is the main source of alcohol discovery for Gen Z’s

Over 30% of those aged 18-24 discover new alcohol brands on the internet, either in social media or online reviews

Source: UK (N=556), Nano Interactive Panel Research, September 2023.​

New flavours motivate Gen Z’s to try out new brands of alcohol

Novelty and variety of flavours are the strongest influential factors that motivate younger consumers to buy new brands

Source: UK (N=556), Nano Interactive Panel Research, September 2023.

Peak interest for Air Fryers has shifted from January to November

Consumer buying momentum for electronics has shifted over the last year, now taking place around Black Friday

Source: Nano Interactive monthly impressions, UK July 2023.

Consumers wait till Black Friday to purchase premium electronics

Interest in purchasing technology peaks between November and December each year, driven by seasonal sales

Source: Nano Interactive monthly impressions, UK July 2023.

Seltzer drives positive sentiment towards low-calorie alcohol

Published content mentioning low-calorie alcohol grew from Spring into Summer, specifically when mentioning hard seltzer

Source: UK, Nano Interactive impression data, September 2023.

Young adults express the most interest in alcohol-free drinks

Consumers between the ages of 18-34 say they are more open to trying new alcohol-free cocktails compared to other age groups

Source: UK (N=556), Nano Interactive Panel Research, September 2023.

Older generations tend to consume traditional alcohol

Nearly 50% of those aged 65+ have never tried alcohol-free drinks before, preferring to consumer regular beer and cider

Source: UK (N=556), Nano Interactive Panel Research, September 2023.

Demand for non-alcoholic drinks surpasses new-year health motivations

Pushed by Dry January, consumers are cutting back on alcohol all the way into summer, opting for 0% beer instead

Source: Nano Interactive Impression Data, UK August 2023.

Alcohol consumption frizzles out for Millennials in the UK

UK consumers are pulling back their alcohol intake, with younger age groups drinking much less than they did a year ago

Source: UK (N=556), Nano Interactive Panel Research, September 2023.

Releases of new VR headsets have the power to alter organic intent patterns

Peak periods have changed from January in 2021 and 2022, to February in 2023, driven by the release of the PlayStation VR2

Source: Nano Interactive Impression data, August 2023.

Oculus remains top VR brand post-acquisition by Meta, only by a fraction

Whilst impressions for Oculus saw a 43% decrease since Meta takeover, the brand still ranks 1st place among competitors

Source: Nano Interactive impression data, UK , August 2023.

Millennial parenthood ambitions have been impacted by harsh financial realities

Financial issues plague Millennials parenthood ambitions whilst others experience growing disinterest in starting a family

Source: *Nano Panel Research, UK, Jul 2023.

Sony Playstation's VR2 shows highest AR/VR adoption rate among fans

Sony leads consumer adoption across AR/VR, promising high quality gaming experiences without the high price tag

Source: UK (N=73), Nano Interactive Panel Research, August 2023.

Frustrations rise as UK public figures show lack of support for Lionesses

Articles criticised notable figures such as Rishi Sunak and Prince William for choosing not to fly out to Australia for the finals

Source: Nano Interactive Emotion Data, UK August 2023.

Millennial parenthood ambitions have been impacted by harsh financial realities

Financial issues plague Millennials parenthood ambitions whilst others experience growing disinterest in starting a family

Source: Nano Panel Research, UK, July 2023.

Admiration for the Rocket Man soared in June, leading up to his final show

Articles with admiration focused on remembering Elton John’s greatest hits as well as his notorious party days from the 70’s

Source: Nano Interactive Emotion Data, UK July 2023.

Excitement for Oppenheimer is reaching nuclear proportions

Positive coverage for Oppenheimer focuses on the use of practical effects by director Christopher Nolan

Source: Nano Interactive Emotion Data, UK, July 2023.

The young princes came out on top at the Kings’ Coronation

All young royals were met with high positive sentiment, with content mostly displaying emotions of joy, excitement and surprise

Source: Nano Interactive Data, May 2023.

Jared Leto’s MetGala look left many viewers grinning like a Cheshire cat

The late Karl Lagerfeld’s beloved cat, Choupette, inspired various looks, with some style choices evoking a range of emotions

Source: Nano Interactive Emotion Data, May 2023.

Jaguar I-Pace impressions sky-rocketed following the release of the model refresh

Impressions for Jaguar I-Pace grew 68% YoY as articles reported on its new design features and sports model offerings

Source: Nano Interactive monthly impressions, UK March 2023 YoY.

UK consumers increasingly prioritise Value for Money in their travel planning

Source: *Nano Panel Research, Q4 2022. **Nano Interactive Impressions, Q4 2022 YoY.

Single parents in the UK express growing concerns around finance

With the cost-of-living crisis in full effect, single parents report that they’re feeling the pinch and worry about how this will have a knock-on effect on their children.

Source: *Nano Panel Research, Jan 2022.

Can publication coverage predict Oscar winners?

Despite Austin Butler dominating positive sentiment across content, Brendan Fraser won Best Actor at the Oscars

Source: Nano Interactive, December 2022 - March 2023

Banking content sentiment quickly turned negative following the collapse of SVB

Articles talking about the Banking Crisis exhibited disappointment, nervousness and fear

Source: Nano Interactive Sentiment Data, March 2023. *Banking Crisis includes intents such as ‘Credit Suisse’, ‘SVB’ and ‘Banking Crisis’.

UK Muslims favour Asda when preparing for Ramadan and Eid celebrations

Asda was ranked the most popular supermarket chain amongst UK Muslims, yet came in 8th place across the general UK market

Source: Nano Interactive Panel Research (N= 236, UK March 2023), YouGov (Q4,2022).

Parents rank pricing as the biggest purchase influencer regarding automotive

When considering purchasing a new car, parents prioritise price as the biggest purchase influencer

Source: Nano Interactive Panel Research, UK January 2023.

Large publications opt to remain balanced on Gender Equity in their content

Conversely, lower domain authority and typically smaller websites cover the topic of ‘Gender Equity’ more positively

Source: Nano Interactive & AHREFs Domain Authority, February 2023

Valentine’s Day is the largest personalised gifting event of the year

When buying gifts, young couples typically buy items such as personalised pictures**

Source: *Nano Interactive Impressions, 2022. **Nano Panel Research, 2022.

UK parents still prioritise travel and leisure purchases despite the cost-of-living crisis

When considering travel and leisure, 40% of parents are only considering domestic holidays this year.

Source: *Nano Panel Research, Jan 2023.