At Nano we have a deep understanding of consumer habits across key events which enables us to identify the emerging intent trends.
In 2023, female sporting events grew in popularity. A whopping 67% of Brits planned to watch the tournament this year – a 76% increase in interest compared to 2019.
According to our research we found, On average, people who watched the World Cup had around £300 of disposable income each month.
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