At Nano we have a deep understanding of the evolving consumer finance intent opportunity across publisher content, which enables us to identify the emerging consumer finance trends.
In the UK, overall intent for financial products in the past year has increased by 30%, driven by bank accounts (147%), borrowing (48%) and insurance (23%). However, consumers are focusing less on long-term savings with demand for wealth products (investing, ISAs) dropping by 21%.
The number of people engaging with content around mortgages grew 192% from Q4 2021 to Q4 2022, the largest of any category. While demand for loans and credit cards remained stable over this period, there was a noticeable spike in January 2023 as more people researched credit options at the start of the year.
Want to learn more? Discover everything from trends around mortgages to ethical banking and learn how to effectively intercept these live consumer intents today.
