This campaign was not only about agility – it was also about using Nano’s technology to target the right people in the right context (without relying on cookies). With E.On’s budget smaller than some of the other big 6, they need challenger thinking like this to make their spend go further. This campaign from Nano delivered way beyond what we expected.
The campaign’s goal was to reach users and gather a good engagement while also maintaining a premium quality traffic.
Nano targeted live searches around E.On’s Boilers and Renewables products.
We reached 1.6M+ unique users for Boilers and recorded a 0.25% CTR, along with a 80% viewability. Renewables achieved a 0.29%, with a 69% viewability and 3.5M unique users reached.